Embarking
on a more sustainable
future.
At Mad Paws, our purpose is to enable pets to live their best lives. One of our company values, actually, is our obsession with making life better for pets and their humans.
Mad Paws 2026
Let’s shrink our paw-print.
Let’s not pussy-foot around it.
Climate change affects us all, and it’s a global issue that every one of us needs to address. But it’s something we can all do together to make right.
We’re committed to helping create a greener future. And not just committed by saying we’ll make change. We’re doing it.
Exceeding our goals.
Our sustainability journey started in 2023, where we set out to simply offset what we couldn’t immediately eliminate.
Since then, we’ve been making great strides in reducing our footprint.
Our goal was to become completely carbon-neutral by the end of 2025, and become near net zero by 2035.
We’re thrilled to confirm that by May 2025, we were able to offset 150% of our emissions.
That officially gives us carbon positive status. Paw yeah!
No greenwashing here.
More than just numbers on a page.
The number of trees planted to help create a greener future.
The percentage of carbon emissions we offset, between April 2024 - May 2025.
tCO2 offset since Sep 2025 (equivalent of 30,200 shipping containers of pollution).
The number of hours each staffer has to give back to the community, every year.
Working with our partners at trace, our contributions have supported the following projects:
- Cool Fire Traditional Land Management, Australia - 3%
- Rimba Raya Peatlands Conservation, Indonesia - 10%
- Katingan Peatlands Conservation, Indonesia - 17%
- Coorong Lakes Biodiversity Conservation, Australia - 18%
- Efficient cookstoves, Nepal - 24%
- Generating clean wind energy, India - 28%
And most recently, the Cepco Wind Power Project - 100%
Australian pets are our priority, and we want to ensure a green and sustainable future for them and for us all. After all, our promise is: Your pets’ best lives. Sorted.
Why?
After all, our promise is:
Your pets’ best lives. Sorted.
Australian pets are our priority, and we want to ensure a green and sustainable future for them and for us all.
Carbon emissions:
The only time we’ll ever strive to be negative!
“Everybody in our business is obsessed with giving pets the best life possible. For us, this includes looking after our planet and making sure Mad Paws has a positive impact on one of our biggest challenges - climate change.”
The Mad Paws ‘Green Team’
Our team of sustainability champions, made up of representatives from each department across the business, keeps momentum going and initiates various ways to reduce our footprint.
No initiative is too small if it helps achieve our goals.
Our green goals.
In essence, our company’s collective goal is to become completely carbon-neutral by 2025. And become near net zero by 2035. This is how we'll get there:
Hound us with any questions you may have. We’d be happy to share more info about going green.
Can’t make heads or tails of all this?
15,801
150%
1,787
8
Measure:
Partnering with trace, one of the most reputable carbon project managers in Australia, we’ve taken strides in measuring, managing & planning to reduce our carbon footprint.
Manage:
Increase use of Local Suppliers: Although we currently use many Australian suppliers, we’ll prioritise sourcing even more of our goods locally to further reduce the effects of transportation.
Calculate:
Other Partnerships: We’ve begun working with our strategic partners to find better methods and processes that are inherently more sustainable.
Offset:
Moving to Green Power: Installing solar panels on our warehouses and production facilities. Where solar panels are not feasible, we’ll move to purchase green power.
Reduce:
Improved Waste Management: Reviewing how we manufacture, process and pack our products, and making in-roads in reducing unnecessary elements.
Reduce:
Manufacturing & Packaging: This makes up the largest portion of our footprint, so we’re already testing and trialling new materials and packaging made from recycled or compostable materials.
Measure:
Partnering with trace, one of the most reputable carbon project managers in Australia, we’ve taken strides in measuring, managing & planning to reduce our carbon footprint.
Calculate:
Other Partnerships: We’ve begun working with our strategic partners to find better methods and processes that are inherently more sustainable.
Manage:
Increase use of Local Suppliers: Although we currently use many Australian suppliers, we’ll prioritise sourcing even more of our goods locally to further reduce the effects of transportation.
Offset:
Moving to Green Power: Installing solar panels on our warehouses and production facilities. Where solar panels are not feasible, we’ll move to purchase green power.
Reduce:
Improved Waste Management: Reviewing how we manufacture, process and pack our products, and making in-roads in reducing unnecessary elements.
Reduce:
Manufacturing & Packaging: This makes up the largest portion of our footprint, so we’re already testing and trialling new materials and packaging made from recycled or compostable materials.
